About Us

Our Stance

Luck Is Made, a burgeoning lifestyle brand, stands at the intersection of style and social responsibility, offering an array of products imbued with purpose and positivity. Founded on the belief that luck is not merely a matter of chance but rather a product of perseverance, passion, and mindset, the brand seeks to inspire individuals to seize control of their destiny and craft their own fortunes. Central to Luck Is Made's ethos is a commitment to mental health advocacy, recognizing the profound impact that mental well-being has on every aspect of life.

With a dedication to giving back, Luck Is Made allocates a portion of its proceeds to support mental health organizations, fostering awareness, providing resources, and destigmatizing discussions surrounding mental illness. By intertwining fashion with philanthropy, the brand not only empowers individuals to express themselves authentically but also encourages meaningful dialogue and action to cultivate a society where mental health is prioritized and supported. Through every purchase, customers not only acquire stylish, quality products but also contribute to a greater cause, embodying the ethos that luck is indeed made, through compassion, connection, and community support.

 

The Logo

The emblem of Luck Is Made, encapsulated within the sleek and symbolic design of LIM, serves as a visual testament to the brand's core principles and values. Crafted in collaboration with the esteemed artisans at Reaper Ink Designs, the logo seamlessly intertwines contemporary aesthetics with profound meaning, embodying the essence of resilience, strength, and transformation.

At the heart of the emblem lies the Uruz symbol, an ancient rune derived from Norse mythology, representing the wild ox and embodying qualities of vitality, courage, and determination. Symbolic of inner strength and the untamed forces of nature, Uruz serves as a powerful reminder that within each individual resides the potential for growth, fortitude, and the ability to shape one's destiny.

The bold and dynamic fusion of the letters "L," "I," and "M" within the emblem not only forms the acronym for Luck Is Made but also serves as a visual representation of the brand's ethos. With its clean lines and contemporary flair, the logo exudes a sense of modernity and sophistication, while its underlying symbolism invites contemplation and introspection.

As a beacon of empowerment and inspiration, the Luck Is Made logo stands as a testament to the transformative power of self-belief, resilience, and the unwavering pursuit of one's dreams. It serves as a rallying cry for individuals to embrace their inner strength, defy the odds, and craft their own fortunes in the journey of life.